About CMPR:
Based in Coral Gables, FL, Cassandra Martino PR is a full-service public relations and social media marketing firm specializing in lifestyle and culinary brands. We blend innovative thinking with strategic planning and seamless execution to deliver high-impact, targeted results. From fashion and beauty to travel, entertainment, wine and cuisine, we cover every facet of the lifestyle space — with a special passion for all things culinary.
We craft attention-grabbing media campaigns backed by impeccable relationships with top-tier editorial teams and a deep understanding of the outlets we pitch. This allows us to deliver maximum press coverage across every sector and platform, effectively amplifying each client’s voice. CMPR provides a full spectrum of communications services — seamlessly integrating press materials, social media and websites to ensure a unified brand presence. Every element is anchored in one clear strategy and one creative idea, designed not only to drive sales but also to build long-term brand value.
About Cassandra Martino:
Born and bred in Miami, Cassandra got her first real taste of public relations during the world-renowned Art Basel Miami Beach in 2004 and hasn’t looked back since. After cultivating strong media relationships through high-profile events at Art Basel, she joined Cheryl Andrews Marketing Communications, one of South Florida’s most respected travel PR firms, as an intern in 2006 while studying Public Relations at Florida International University. Her drive and knack for securing media wins quickly propelled her through the ranks, earning a reputation for consistently delivering results for her clients.
Representing some of the most exotic resorts and island destinations, she was able to fuel her passion for travel, while continuing to build solid relationships with notable journalists. A few years traveling to some of the most pristine beaches in the Caribbean left Cassandra with a strong grasp of the luxury lifestyle market, making her transition to KSVP Media & Events in 2008 a natural next step. With a focus primarily on high-end luxury lifestyle, fashion, beauty, jewelry, spirits and hospitality brands, Cassandra was an invaluable asset to the KSVP team bringing with her expertise in the travel and tourism and real estate arenas.
After her tenure at KSVP, Cassandra further honed her PR expertise at Roc Media PR in 2009, managing both local and national media efforts for a diverse roster of high-profile clients. In addition to overseeing editorial placements, she played a hands-on role in fashion shows, launch parties and client events — collaborating with leading editors, stylists and wardrobe teams to spotlight some of the industry’s brightest talent.
By April 2010, with over half a decade of experience and a dynamic portfolio of projects and events, she launched CMPR, where she continues to shape the worlds of lifestyle and culinary PR with creativity and strategic vision.